加盟商经验不足

Insufficient experience of franchisees

要成功加入一个养生馆加盟企业，产品的可行性占成功因素的40%，管理占30%，剩下的30%。即使是一个小型的中心，也不能忽视管理。很多加盟店之所以陷入困境，很大程度上是因为加盟商缺乏管理经验。

To successfully join a health club franchise brand, product feasibility accounts for 40% of the success factors, management accounts for 30%, and the remaining 30%. Even a small center cannot ignore management. The reason why many franchisees are in trouble is largely due to the lack of management experience of franchisees.

有的加盟商曾经是上班族，对大企业中一个小部门的业务管理了如指掌，但这些经验往往不足以经营一家企业。例如，做过销售的人可能缺乏对财务方面的理解。在估算总投资时，只考虑开店所需的项目费用，而忘记了财务、事故、各种费用等一些附加费用、库存和现金流的低估等，导致之后遇到困难。

Some franchisees used to be office workers who knew the business management of a small department in a large enterprise, but these experiences were often not enough to run an enterprise. For example, people who have done sales may lack financial understanding. When estimating the total investment, we only consider the project costs required for opening the store, but forget some additional costs such as finance, accidents, various costs, and the undervaluation of inventory and cash flow, resulting in difficulties later.

投资者不实际操作

Investors do not actually operate

也有一些投资人加入后不自己管理和管理，而是聘请他人管理。通常，那些成功的、尽职尽责的特许人在合同中坚持特许人或主要股东之一必须亲自全职致力于管理。由于企业的成功往往与投入的精力和努力成正比养生馆如何经营管理，因此投资者的个人管理是特许经营成功的要素之一。

Some investors do not manage and manage by themselves, but hire others to manage. Generally, those successful and dutiful franchisors insist in the contract that the franchisor or one of the major shareholders must personally devote themselves to management full-time. Since the success of an enterprise is often in direct proportion to the energy and effort invested in the operation and management of the health care center, the personal management of investors is one of the elements of the success of the franchise.

加盟商与总部发生冲突

The franchisee conflicts with the headquarters

加盟商和总部的利益是一致的，双方必须合作协调，否则就会产生冲突。例如，如果加盟店经营不好，加盟商可能会抱怨总部的经营政策和指导有误，但总部认为加盟商没有遵循指导方针，应该是加盟商自己的错。更糟糕的是，由于双方不存在雇佣关系或从属关系，总部无权更换加盟店的经营者，也无权干预加盟店的人事管理。

The interests of the franchisee and the headquarters are the same, and both parties must cooperate and coordinate, otherwise there will be conflicts. For example, if the franchise store is not operating well, the franchisee may complain that the headquarters' operating policies and guidance are wrong, but the headquarters believes that the franchisee did not follow the guidelines, which should be the fault of the franchisee itself. Worse, because there is no employment relationship or affiliation between the two parties, the headquarters has no right to change the operator of the franchise store or interfere with the personnel management of the franchise store.

另一方面，加盟商会认为店铺是自己的，所以会抗拒总部的指示。冲突也源于加盟商面临的不利因素。例如，合同通常规定总部控制加盟商业务运营的许多方面，因为总部需要这些控制来维持和确保服务水平和产品质量。然而，当加盟商发现这些控制对他们不公平时，冲突不可避免地会出现。

On the other hand, the Franchise Chamber of Commerce believes that the store is its own, so it will resist the instructions of the headquarters. The conflict also stems from the adverse factors faced by franchisees. For example, the contract usually stipulates that the headquarters controls many aspects of the franchisee's business operation, because the headquarters needs these controls to maintain and ensure the service level and product quality. However, when franchisees find that these controls are unfair to them, conflicts will inevitably arise.

不管是生产冲突还是双方冲突，受影响大的还是加盟商，因为一家加盟店的倒闭对于总部来说并不影响全局，但可能是加盟商的全部努力。因此，加盟商在签订合同前应尽量想清楚，以免后患无穷。更多相关事项就来我们网站http://www.songmutie.com咨询！

Whether it is a production conflict or a conflict between the two parties, it is the franchisees that are most affected, because the closure of a franchise store does not affect the overall situation for the headquarters, but it may be all the efforts of the franchisees. Therefore, the franchisee should try to think clearly before signing the contract, so as to avoid endless troubles. Come to our website for more relevant matters http://www.songmutie.com consulting service