实际上,选择
中医养生项目加盟企业的六个方面,分别是:队素质、企业门店数量、企业加盟政策、企业运营体系、企业售后保障、企业信誉口碑。下面就围绕这六个方面进入正题。
In fact, there are six aspects to choose the brand of TCM health care project, namely: brand team quality, number of brand stores, brand joining policy, brand operation system, brand after-sales guarantee, brand reputation and word of mouth. Next, we will focus on these six aspects.
一、队素质
1、 Brand team quality
优良的队其素质一定是高标准要求,因为团队建设是企业竞争的核心力量。一个优良的队少要具备三个条件:
The quality of a good brand team must be a high standard, because team building is the core strength of brand competition. An excellent brand team should have at least three conditions:
1、优良的团队组织核心
1. Excellent team organization core
2、完善和系统的团队制度
2. Perfect and systematic team system
3、具有优良的团队文化
3. Good team culture
如果没有优良的队建设,何来令加盟店店家满意的店面业绩;没有优良的营销团队建设,企业竞争又何来竞争力呢!毕竟队素质才是企业竞争力的核心力量。
If there is no excellent brand team building, how can the store performance satisfy the franchise store owners; Without excellent marketing team building, how can brand competition be competitive! After all, brand team quality is the core strength of brand competitiveness.
二、企业门店数量
2、 Number of brand stores
从企业门店数量可以看出来是优势企业还是伴生企业。伴生企业从概念上来说是指在群落中与优势企业相伴存在,但是却处于劣势地位,无法起到主要作用。强强联合,我们选择加盟企业当然是哟啊选择优势企业
From the number of brand stores, we can see whether it is a dominant brand or a companion brand. Conceptually, companion brands are associated with dominant brands in the community, but they are at a disadvantage and cannot play a major role. Powerful alliance, we choose to join the brand. Of course, we choose the advantageous brand
三、企业加盟政策
3、 Brand joining policy
加盟企业重要的目的是借助对方的企业效应来为自己创造利益,因此加盟政策很重要,是宽进严出、还是严进严出,企业方的加盟政策到底是否适合自己,这需要根据实际情况了解选择。
The important purpose of the franchised brand is to create benefits for itself with the help of the brand effect of the other party. Therefore, the franchised policy is very important, whether it is easy to enter and strict to exit, or strict to enter and strict to exit, and whether the franchised policy of the brand is suitable for itself, which needs to be understood and selected according to the actual situation.
四、企业运营体系
4、 Brand operation system
所谓运营体系包含个前中后期,如店面选址、装修、培训、下店指导、管理、是一个软硬件相结合的系统匹配,这不是一朝一夕就能完善的,对于优势企业来说,这些自然不是问题。
The so-called operation system includes the first, middle and later stages, such as store location, decoration, training, store placement guidance, management, and a system matching of software and hardware. This can not be improved overnight. These are naturally not problems for advantageous brands.
五、企业售后保障
5、 Brand after-sales guarantee
企业售后保障是长期盈利、输出优良服务之根本,这点更应该格外重视。
Brand after-sales guarantee is the basis for long-term profit and excellent service output, which should be paid more attention.
六、企业信誉口碑
6、 Brand reputation and reputation
信誉口碑是客户满意度的具体体现,也是对企业实力直接的反馈。不妨多咨询、多考察、多对比。
Reputation and word-of-mouth are the concrete manifestation of customer satisfaction and also the direct feedback of brand strength. We might as well consult, investigate and compare more.
Here are the six aspects related to the selection of the health care brand. Do you understand? Come to our website if you have doubts or need http://www.songmutie.com consulting service